FlatWorld

The Challenge

The previous platform at SIA lacked a cohesive user experience and struggled to keep pace with the evolving needs of the target customer. Users faced difficulties in discovering relevant courses, lacked personalized learning paths, and had limited access to coaching and feedback. The platform’s outdated design and usability issues contributed to low user engagement and limited success. We saw high churn and sales drop dramatically after the bubble burst in 2022 and we quickly realized our product was a nice-to-have rather than a must have.

To address the challenges faced by SIA with their existing sales training catalog, we proposed a comprehensive redevelopment of our platform and learning experience that focuses on concise 30-minute sessions on specific skills. The new platform will incorporate personalized learning paths, interactive live coaching, and efficient synchronous and asynchronous coach feedback to drive engagement and attendance. However, this was not a straight path, it will be a long journey to get to this point.